flickerfade.org

Copy is part of UX too. I have no idea what Threadbox does. Here’s a screenshot.

I’m sure I could learn by reading all that copy, but I gave up after two seconds of staring at all that text, and the one-line summary at the top is way too vague and meaningless.

I think it’s supposed to help me manage messaging, but why do I care? How is it better? Why should I try it? The copy should anticipate questions like these instead of harping on about specific features.

In short, don’t tell me about the tool, tell me how the tool helps me.

It’s not unlike the site I work on for a living, sadly. Gotta work on that.

The link says “Upgrade Selected Lines”. I was definitely freaked out that an irreversible operation would occur when I clicked on it. However, the link just takes you to a menu of phones to which you can upgrade.

I’d feel a lot better if the link said “Choose your new phone” or some such, or if there was an explanation of the upgrade process, so I knew what I would be getting into.

http://www.bountybev.com/

The links “drive down the page”

That’s pretty much it. Kind of slow on my computer though so not as delightful as I thought it would be, but cute. It would have been better if there was a little car on the road too.