What most people really want on overnight flights is to sleep, not to stay up. JetBlue subtly helps with that by playfully renaming “red-eye service” to “shut-eye service”. So, so simple, and yet very positive.
What most people really want on overnight flights is to sleep, not to stay up. JetBlue subtly helps with that by playfully renaming “red-eye service” to “shut-eye service”. So, so simple, and yet very positive.