http://www.chocbeer.com/
I had no freaking idea what to do when I hit this site. The text at the bottom asking you to choose your date has poor contrast with the black background, and the date choosing widget is just confusing. Also, since it’s brewed in Oklahoma is it going to be 3.2% alcohol max? Because that would sink just about any beer 
What most people really want on overnight flights is to sleep, not to stay up. JetBlue subtly helps with that by playfully renaming “red-eye service” to “shut-eye service”. So, so simple, and yet very positive.
Slideshare registration e-mail:
Your SlideShare account is verified. And I’d like to personally welcome you to the World’s largest community for sharing presentations.
You did not just “personally invite me” to do anything. You sent me a form e-mail. Please don’t lie to me in a condescending manner. In general, services should be honest, or in this case, just leave out the details. In this case,
Thanks for verifying your SlideShare account, and welcome to the world’s largest community for sharing presentations!
would have worked just as well without leaving a bitter taste. I really hate SlideShare for more reasons than this, the only reason I signed up was to download some slides.
Update: Now this is personalization! (via HN) It’s about time I got to highlight something good.